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Sexy video celebrates Marc Jacobs & Playboy birthday

In an homage to the joint birthday of two serious lady-loving icons, Toronto based film-maker Claire Edmondson has made a special "birthday card" video for Marc Jacobs and Hugh Hefner.

The designer and the Hef both spend their days surrounded by nearly-naked women, albeit for different reasons. As Louis Vuitton's creative director, Jacobs embraces the female form in a purely artistic sense – and enjoys selling the brand with imagery provocative enough to get banned. While the Hef is… well, the Hef.

'Me, Marc & Hugh'  walks the same sultry line as American Apparel et al - brands who've long since discovered quasi-innocent frolicking underpins the most successful campaigns - and this film could easily pass as one of Marc Jacobs' own.

Essentially, it's semi-naked ladies rolling around clutching Louis Vuitton in a pastel-tinted school boy wet dream.

Clearly, school boys are used to more hardcore footage than this. And although filmed as a tongue-in-cheek birthday cheer to Jacobs and Hefner, the lack of men in the video mirrors Claire's feelings on the nature of porn in the current day.

“There is a gross inequality within the porn industry and because of that inequality; it is understandable that it's seen as degrading to women,” she told Vice.

Echoing Caitlin Moran's thoughts that porn should be more women-focussed (if you haven't read the chapter on porn from Moran’s How to Be a Woman, do it immediately), Claire says: "I think more women should be making porn or erotica for women. “

“The porn industry isn't going to go away, so I think the next logical step is to have more women making from a female perspective.

“Maybe if more women were producing it, it would create a creative equality, which would help in the degradation of women. That's clearly not going to solve all of the problems within pornography, but it feels like a positive step."

Rather than porn, Claire calls her film "dream humour". What do we think?

by @sallygriffith

 

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