Project Rimino by Amid Moradganjeh

What a simple and extremely well executed concept this is. The Rimino is the brainchild of Amid Moradganjeh. A concept piece of work which impressively blends a minimalist UI with great technology. This is Amid describing his own work

" Project Rimino redefines mobile experience through human factors research and design thinking. Informed by human experience, the project is guided by both observational and experimental design research methods. The Rimino concept is an E-paper mobile device with a user interface inspired by print posters. Historically, as technology has progressed, devices have become more conspicuous. Rimino challenges this trend and presents the alternative: technology that is more integrated and more sensitive to the human experience."